A Roadmap From Idea to Launch

Discovery

I walk you through everything you need to know to successfully launch your mobile app.

The Problem

What problem are you solving? Is the solution needed? Who needs it? How big is that audience?

Validate Idea

Ask your friends and collegues if they would benefit. Can you hack together some off the counter software and provide the solution?

Revenue Model

Paid downloads, paid subscriptions, freemium model, in-app purchases, out-of-app purchases, ad networks

Core Features List

You need 2 buckets of features. Have-to-have and Nice-to-have. Really understand the difference

Social Media Strategy

How are you going to grow your audience. When you launch, you want 1000's of people to know about your launch day.

Marketing Tools

There are so many tools you can use to tell people about the app.

Advertising Platforms

Which of the many platforms is going to work best for you?

Cash Runway

Most apps fails because of a lack of funding. There are many moving parts. Make sure you know where your money is going and how much everything is going to cost.

Funding Strategy

Are you self funding this or do you need investors. Not all investors are the same.

Roadmap

Phase 1 - Build App

App Designs

Use Cases

UX Wireframes

Mockups

UI Wireframes

Mockup App

App Build

Build Scaffolding

Customize to Specifications

Test

Launch To Google

Launch To Apple

Go Live

Solicit Feedback

Prioritize feedback

App Updates

Improve Existing Features

Add New Features

Phase 2 - Build New Features

Add New Features

Design

Build Scaffolding and Configure

Customize to Specifications

Test in Staging Environment

Launch to Production Environment

Solicit Feedback

Solicit Feedback

Prioritize Feedback

Make Adjustments to Existing Features

Add New Features...

Phase 1

Create Channels

Facebook

Instagram

Twitter

Pinterest

LinkedIn

Grow Audience

Automated

Manual

Posting Strategy

Create

Post

Automate

Phase 1

Starting Tools

Landing Page

Email Drip Campaign

Facebook Groups

Excel

Blog

Creating Content

Scheduling

Publishing

Boost search engine rankings with targeted keywords

Feed to social media

Phase 2

Website

App Description

Team Bios

User Reviews & Testimonials

App documentation

Phase 1

Facebook Ads

Create ad copy

Generate keywords from landing page

Define conversions

Launch campaign and measure conversions

Instagram Ads

Create ad copy

Generate keywords from landing page

Define conversions

Launch Campaign and measure conversions

Phase 2

Google Ads

Create ad copy

Generate keywords from landing page

Define conversions

Launch Campaign and measure conversions

Twitter Ads

Create ad copy

Generate keywords from landing page

Define conversions

Launch campaign and measure conversions

Phase 1

List potential investors

Friends & Family

Angels

Institutional

Self-funding

Pitch

App MVP

Landing Page

User Feedback

User Metrics

Phase 2

Receive Funding

Equity

Debt

Convertible Debt

Share Successes

Investor Web-app metrics dashboard

Weekly Emails

Monthly Calls

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