A Roadmap From Idea to Launch

The Problem

What problem are you solving? Is the solution needed? Who needs it? How big is that audience?

Validate Idea

Ask your friends and collegues if they would benefit. Can you hack together some off the counter software and provide the solution?

Revenue Model

Paid downloads, paid subscriptions, freemium model, in-app purchases, out-of-app purchases, ad networks

Core Features List

You need 2 buckets of features. Have-to-have and Nice-to-have. Really understand the difference

Social Media Strategy

How are you going to grow your audience. When you launch, you want 1000's of people to know about your launch day.

Marketing Tools

There are so many tools you can use to tell people about the app.

Advertising Platforms

Which of the many platforms is going to work best for you?

Cash Runway

Most apps fails because of a lack of funding. There are many moving parts. Make sure you know where your money is going and how much everything is going to cost.

Funding Strategy

Are you self funding this or do you need investors. Not all investors are the same.

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